Archivi tag: ads

Display advertising: towards creativity without limits

Pubblicato il 24 marzo 2010 da A Googler

This is the second post in our series on the future of display advertising. Today, Neal Mohan looks at how new technology can power creativity in the years ahead – Ed.Imagine you own a popular coffee chain in Denver that you want to promote. On Monday … Continua a leggere→

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European Court of Justice rules in Google’s favour

Pubblicato il 23 marzo 2010 da A Googler

Google aims to provide as much information as possible to users so that they can make informed decisions. For this reason, we have been awaiting a series of decisions by the European Court of Justice that explore the extent to which trade mark rights … Continua a leggere→

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The future of display advertising

Pubblicato il 15 marzo 2010 da A Googler

It’s been two years since we completed our acquisition of DoubleClick, a leading provider of display advertising technology. This is the first in a series of posts over the next few weeks about our vision for online display advertising in the years ahe… Continua a leggere→

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YouTube calling: Now serving ads on the YouTube mobile site

Pubblicato il 10 marzo 2010 da A Googler

(Cross-posted with the YouTube Biz Blog)Mobile phones are rapidly becoming essential tools for surfing the web, connecting with friends, and sharing and watching video online, and we’re seeing these effects at YouTube. The YouTube mobile site is more p… Continua a leggere→

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Ode to AdWords

Pubblicato il 9 marzo 2010 da A Googler

[From time to time we invite guests to blog about initiatives of interest, and are very pleased to have Allison Schwam, Senior Search Analyst at Backcountry, join us here. -Ed.]When you don’t have to sacrifice your love of the outdoors for your caree… Continua a leggere→

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The next generation of ad serving for online publishers

Pubblicato il 22 febbraio 2010 da A Googler

Today, we’re announcing the next generation of ad serving technology for online publishers — DoubleClick for Publishers (DFP).For the past few years, we’ve been investing in a suite of solutions — AdSense, ad-serving technology and the DoubleClick … Continua a leggere→

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Our approach to maximizing advertising revenue for online publishers

Pubblicato il 9 febbraio 2010 da A Googler

All website owners need to pay for the costs of creating content and making it available online. Whether delivering entertainment, products, news, services, social networking or opinions, they need to pay their way by selling advertising or charging th… Continua a leggere→

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The top ten ways to get your business ready for the holidays

Pubblicato il 15 dicembre 2009 da A Googler

A few weeks ago, we jump-started the holiday shopping season with Black Friday and Cyber Monday. Like us, you probably browsed the shops and sites for the coolest products and best shopping deals for your holiday purchases. But if you’re a business or … Continua a leggere→

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