Archivi tag: ads

Great tech support and good karma found with Google AdWords online

Pubblicato il 19 novembre 2010 da A Googler

(Cross-posted from the Google Small Business Blog)When Uday Challu noticed a growing dissatisfaction with avenues for technical support, he was inspired to create a better way for people to get help with their tech troubles. So in 2007 he founded iYogi… Continua a leggere→

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A brand-new interface for AdSense

Pubblicato il 10 novembre 2010 da A Googler

If you’re an online publisher running a website that relies on ad revenues—whether it’s a blog or an entertainment website—it can sometimes be complex to get started and to find new ways to make more money from your ads.As I’ve previously wri… Continua a leggere→

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Custom shoes made possible with custom AdWords campaigns

Pubblicato il 4 ottobre 2010 da A Googler

(Cross-posted from the Google Small Business Blog)Mike Knapp and Michael Fox had always dreamed of founding a start-up. Jodie Fox (Michael’s wife) had always loved custom-made shoes. When her friends started asking her to design shoes for them and to… Continua a leggere→

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What does the future of display advertising look like?

Pubblicato il 28 settembre 2010 da A Googler

This afternoon, we gave a keynote address at the Interactive Advertising Bureau’s MIXX Conference in New York, entitled “Display 2015: Smart and Sexy.”As you know by now, we’re investing significantly to make display advertising better for user… Continua a leggere→

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Finding your hidden treasure: international campaigns with AdWords

Pubblicato il 24 settembre 2010 da A Googler

(Cross-posted on the Google Small Business Blog)In 2000, Antoine Assi founded Middle Eastern export website www.aldoukan.com—it was one of the first e-commerce business in the Middle East. He was just 20 years old and he made time to develop the busi… Continua a leggere→

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Taking rogue pharmacies to court

Pubblicato il 21 settembre 2010 da A Googler

We work very hard to make sure that ads shown on Google provide useful information for our users. But sometimes we need to take action against ads that violate our policies, as when we block malware ads, or when we filed suit last year against “Googl… Continua a leggere→

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Display advertising: “WATCH THIS SPACE”

Pubblicato il 9 settembre 2010 da A Googler

Last year, the travel industry—like many others—was having a difficult time. To grow its business, Hawaiian Airlines created and ran an engaging and interactive display ad campaign on the Google Display Network (comprising over a million partner w… Continua a leggere→

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Google's Plans to Improve Ad Targeting

Pubblicato il 10 agosto 2010 da Alex Chitu

The Wall Street Journal got hold of a confidential Google document from 2008 about interest-based advertising, a feature that was released last year. In addition of providing ads that match the content of a page, Google wants to improve ad quality by c… Continua a leggere→

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