Editor’s note: Today’s guest blogger is notable technology expert and futurist Geoffrey Moore. He is an author, consultant, and venture capital partner, with a background in English literature. He is the author of Crossing the Chasm, Inside the Tornado, The Gorilla Game (with co-authors Tom Kippola and Paul Johnson), and most recently Living on the Fault Line, which deals with a set of management or investor challenges posed by fast-changing, technology-enabled markets.
Please join Geoffrey this week at a live webcast this Thursday, May 27, at 2:00 p.m. EDT, 12:00 noon CDT, or 10:00 a.m. PDT. Register today.
Tectonic shifts are occurring in today’s enterprise IT environment, powered by mega-forces such as globalization and commoditization—and also driven by consumer technologies like social networking, video, and mobile devices. In enterprise IT, static databases and servers no longer suffice, and it really makes no sense to build another data center.
Many enterprises are holding their own by consolidating, virtualizing, and attempting to do more with less. But over the next few years, enterprise IT will have to adapt more dramatically, and do so quickly and nimbly. Whether dealing with huge volumes of transactions in a business-to-consumer environment or handling lower-volume, more complex operations in a business-to-business situation, enterprise IT professionals must understand that consumer technologies are now in the driver’s seat.
Fortunately, there are many insights and tools you can use to guide your infrastructure in the right direction. By making shifts in your IT strategies, you have the opportunity to increase profit margins while providing advanced services and systems that are truly user-centric, beneficial to the business and more secure than ever.
Geoffrey Moore on the New Face of Enterprise IT
Thursday, May 27, 2010
11:00 a.m. PDT / 2:00 p.m. EDT / 6:00 p.m. GMT
Posted by Serena Satyasai, the Google Apps team
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