Are you ready for a
Google Analytics Master class, happening Tuesday, 9 March in Singapore and again on Thursday March 11 in
Kuala Lumpur? We bet you are, and we bet, as seekers of data and truth, you ask, what makes it a Master class? And why so far away from Mountain View, CA?
Well, you know how proud we are of
how global Google Analytics has become. But this is a special class because it's run by the Google Analytics and Website Optimizer team in Southeast Asia, spearheaded by the excellent
Vinoaj Vijeyakumaar, Customer Solutions Engineer, Google Southeast Asia, who manages the
Southeast Asia blog. He's an engineer's engineer, and has organized a great day of sessions, including a keynote by Beth
Liebert, Google Analytics product manager here in Mountain View who led the Google Analytics Intelligence launch, among other great features.
There will be a session on Website Optimizer of course, and a full day of talks by both specialists on the Google team both from here in Mountain View and also from Southeast Asia, as well as local partners who have great case studies from the region and techniques anyone can, and should, use.
Take a look at
the agenda and register if you're in the area. It will be worth the time.
- Singapore: https://sites.google.com/site/analyticsmasterclass/singapore
- Kuala Lumpur: https://sites.google.com/site/analyticsmasterclass/malaysia
Posted by Jeff Gillis, Google Analytics Team
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This week, the US federal General Services Administration (GSA) has approved
listing Google Analytics in its
apps.gov web site, which is a place for government agencies and services to find approved cloud computing applications. It's goal is to drive innovation and adoption of cloud-based apps in the government, and Google and the GSA have worked together to ensure that Google Analytics is compatible with the needs of US Federal agencies (e.g., Department of Homeland Security, NASA, FCC, and others).
We are very proud of and humbled by this listing and excited by the potential opportunities to serve US federal agencies and help them monitor and improve their website experiences. We understand that working with US Federal agencies includes a responsibility to protect our users and we would like to take this opportunity to further explain how seriously Google Analytics takes data security and protecting data privacy for our users, as detailed in our
Terms of Service.
As an enterprise-class web analytics solution, Google Analytics not only provides site owners with information on their website traffic and marketing effectiveness, it also does so with high regard for protecting user data privacy. Privacy and security are core elements of
Google's design and development processes, and we're proud to pass that benefit on to users of Google Analytics.
Google's security philosophy
is outlined here, and
Google's commitment to protecting the information stored on its computer systems is outlined in the
Google Code of Conduct.
We're gratified that the US Federal GSA has approved the listing of Google Analytics in its apps.gov site. We will continue to work hard to ensure that we earn this approval in the years ahead.
Posted by Phil Mui, Sr. Product Manager, Google Analytics
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Feras Alhlou, president and principal consultant of E-Nor, a Google Analytics Authorized Consultant, will be conducting a
Google Analytics workshop at SMX West on March 5, called "Using Google Analytics to Improve Your Online Marketing & Business."
Register here and get 10% off with this discount code: GA@SMX
Many organizations, large and small, struggle to go beyond basic web metrics of visitor counts and
pageview volumes. In this workshop, senior consultant
Feras Alhlou will walk you through what you need in order to drive your online marketing strategy ahead of your competition. I've had the pleasure of sitting in on
Feras' workshops in the past, and it was the one of the main reasons we were so proud when
E-Nor in the Bay Area joined our
Google Analytics Authorized Consultant network. His clear, engaging and energetic teaching style will make the day fly by as you learn. It's time well spent.
Workshop Agenda
Morning Session – Marketer/Business Focus – Strategy & Planning
- Web Analytics Strategy – approach, opportunities and limitations
- How It Works – overview, accuracy and privacy implications, integrating with other data
- Practical – understanding the user interface
- Advanced Features Overview – clever stuff you can do with Google Analytics
Afternoon Session – Webmaster/Technical Focus – Implementation
- Accounts & Profiles, Filters & Goals – structure your data properly
- External Campaign Tracking – measure performance of search, email, banner campaigns
- Reporting – dashboards & insights
- Advanced Segmentation & Custom Reports – powerful ways to find insights
The Google Analytics team will also be at SMX West, and we'll blog about that in the near future. Hope to see you there.
Posted by Jeff Gillis, Google Analytics Team
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We're always looking for ways to improve Google Analytics - not just the product itself, but also the ways in which we provide information about the product. So help us help you - take a minute to fill out
this quick survey on our
Help Center, and let us know what we can improve!
Posted by the Google Analytics Writing Team
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Today, Google Analytics is available in 6 more languages: Bulgarian, Catalan, Greek, Lithuanian, Slovak and Vietnamese, bringing the total to 31 languages. It's a large cross-functional effort to localize the product, and we're so proud to welcome these new languages and users!
We also now have over 150
Google Analytics Authorized Consultants (GAACs), from every major region (US, Canada, Latin America, Europe, Middle East & Africa, and Asia Pacific) and over 35 countries! Chances are, there's one near you.
GAACs are our partners; each has been vetted by an internal team here at Google. They are experienced Google Analytics experts (and often, also SEM, SEO and testing specialists) who are available for anything from hourly consultations to training to advanced implementation and analysis.
It's been amazing to see the growth in the analytics industry over the past few years, and as usage and the analytics dialogue scales internationally, our product, team and ecosystem are scaling right along with it.
Posted by Dai Pham and Jeff Gillis, Google Analytics Team
Jeff Gillis Notizie dalla rete News dalla rete
Today, Google Analytics is available in 6 more languages: Bulgarian, Catalan, Greek, Lithuanian, Slovak and Vietnamese, bringing the total to 31 languages. It's a large cross-functional effort to localize the product, and we're so proud to welcome these new languages and users!
We also now have over 150
Google Analytics Authorized Consultants (GAACs), from every major region (US, Canada, Latin America, Europe, Middle East & Africa, and Asia Pacific) and over 35 countries! Chances are, there's one near you.
GAACs are our partners; each has been vetted by an internal team here at Google. They are experienced Google Analytics experts (and often, also SEM, SEO and testing specialists) who are available for anything from hourly consultations to training to advanced implementation and analysis.
It's been amazing to see the growth in the analytics industry over the past few years, and as usage and the analytics dialogue scales internationally, our product, team and ecosystem are scaling right along with it.
Posted by Dai Pham and Jeff Gillis, Google Analytics Team
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In December,
we announced the phased roll out of Annotations. It's now available in all accounts! Thanks for your patience and enjoy!
Here's a
fantastic video on Annotations. You've asked for it for so long, and we hope you'll use it to great effect to better work in concert in your company, using phrases like, "Add it to annotations," or, "It's in annotations." If anything of note happens, log it there. Go tribal with your knowledge.
Posted by Jeff Gillis, Google Analytics Team
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Australia in summer - white sand, warm nights, occasional sun burn and Google Seminars for Success!
For the first time, the Seminars include new Google Website Optimizer days. Learn how to conduct landing page tests to increase visitor engagement and conversions on your website. Also, the Google Analytics Seminars have been updated to include all the latest Google Analytics features; Analytics Intelligence, Custom Alerts, Annotations and much, much more.
Here's a quote from a past attendee - this says it all:
Whilst I've been using GA for years and have also run AdWords campaigns I was becoming increasingly frustrated that there was newer functionality which I didn't have either the knowledge, skill or confidence to leverage in full. Above all, I've left the course hugely inspired, with a range of ideas which I'm keen to implement ASAP. This course has given many of the agencies we've dealt with a 'run for their money' and provided me with the confidence to not only demand, but do a lot more!
-
Sumi Triggs Olsen,
eMarketing Executive, CPA Australia
Google Analytics - Introduction and User Training
Melbourne, Australia: Thursday, 25 February 2010
or
Sydney, Australia:
Thursday, 11 March 2010
This introduction provides a complete overview of Google Analytics and available reports. Learn to identify the best reports for your role and make decisions that deliver results. Topics include:
- Introduction to Web Analytics
- Google Analytics Interface Features
- Sharing and Customizing Reports
- Understanding Visitors, Traffic Sources, Content and Goals
- And Much, Much More...
Google Analytics - Advanced Technical ImplementationMelbourne, Australia: Friday, 26 February 2010
or
Sydney, Australia: Friday, 12 March 2010
The advanced day will show you how to use the full range of advanced features and reports within Google Analytics. Learn how to get the most out of Google Analytics with tips, tricks and technical setup options. Day 2 topics include:
- Best Practices for Setup and Configuration
- Using and Creating Filters
- Setting and Configuring Goals and Funnels
- E-commerce, Site Search, Event Tracking, Custom Reports and Advanced Segments
- And Much, Much More...
Google Website Optimizer - Landing Page TestingMelbourne, Australia: Monday, 1 March 2010
or
Sydney, Australia: Monday, 15 March 2010
Learn how to conduct landing page testing with Google Website Optimizer to identify, measure and improve key design elements and calls to action on your website to increase engagement and conversions. See how you can continually increase your conversion rates with testing by setting up and running A/B and multivariate tests.
- Introduction to Landing Page Testing
- Best Practices for Increasing Conversions
- How to Run an Experiment
- Understanding the Data and Running Follow-up Experiments
- And Much, Much More...
Seats are limited, so register today!
Register for Sydney Seminars for SuccessRegister for Melbourne Seminars for SuccessPosted by Jeff Gillis, Google Analytics Team
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