Archivi autore: Jeff Gillis

Google Analytics is not only a product but also a platform, supporting an ecosystem of developers, tools, users, and partners. The Google Analytics APIs are an important part of this ecosystem and platform. In fact, over 80 new applications have been a… Continua a leggere→

This is part 1 of a timely 3 part guest post on mobile analytics strategy and implementation by Feras Alhlou at E-Nor, a Certified Partner in Northern California. A must-read if you’re preparing for the mobile revolution that has been going on for a fe… Continua a leggere→

Do you need answers to your Google Analytics questions? Do you want advice on customizing the tracking code? Eager to share your knowledge with other Google Analytics users?The Google Analytics Help Forum is a community of people like you, who enjoy he… Continua a leggere→

Today at Ad Tech NYC, we announced a few major new features in your Intelligence reports which should be very useful: Major Contributors for Custom Alerts, and SMS and Email alerts.Major ContributorsWhen you have a custom alert set up to capture import… Continua a leggere→

This weeks’ featured app on the Analytics App Gallery is the BAM Analytics Pro app for the iPhone. If you have ever needed to reference your site metrics in a meeting or situation where it wasn’t appropriate to fire up the laptop and open up your a… Continua a leggere→

Thanks to the Conversion Room Asia-Pacific Blog and Vinaoj’s team in Singapore for this insightful, enterprise-class case study. Need a little inspiration for ways to get a LOT our of Google Analytics? Well, Advanced Segments is a great place to start…. Continua a leggere→

If you’re an enthusiast of “Mad Men” (a television drama about advertising in New York in the 1960s), and Google Analytics, well then you’re probably enjoying the dichotomy that is advertising today: a mix of decades-old media creatives and buys, and c… Continua a leggere→

This is the first of a new series of intermittent posts by Google Analytics Product Managers – the people leading the prioritization and production of features and improvements to GA. We wanted to add a little color to what you’re seeing and let you kn… Continua a leggere→