Author Archives: Alden DeSoto

Do you like Web Analytics? Do you want to stay up to date on the latest developments in the industry? Recently, a few Web Analytics “geeks” decided to start an audio podcast to interview key people/vendors in the Web Analytics space. The podcast als… Continue reading →

Many website owners use Google Analytics and other web analytics tools to make business-critical decisions about how to improve their websites by understanding how users engage with their webpages. We’ve worked hard to make Google Analytics both a ro… Continue reading →

We’re happy to announce that the asynchronous tracking tag, which came out of beta last week, is now available in your admin interface when you set up a new profile. This makes it easy for everyone to start off tracking new sites with this very fast,… Continue reading →

Google Analytics helps marketers measure the performance of their ad campaigns. By linking Google Analytics and AdWords accounts, advertisers get a detailed picture of the performance of their ad creatives and keywords. Manually optimizing campaigns wo… Continue reading →

It’s only been a year since we launched the Google Analytics Data Export API and developer programs. To celebrate we are highlighting some of the exciting solutions that extend Google Analytics in our new Google Analytics Application Gallery!Here are… Continue reading →

It’s only been a year since we launched the Google Analytics Data Export API and developer programs. To celebrate we are highlighting some of the exciting solutions that extend Google Analytics in our new Google Analytics Application Gallery!Here are… Continue reading →

As an enterprise-class web analytics solution, Google Analytics not only provides site owners with information on their website traffic and marketing effectiveness, it also does so with high regard for protecting user data privacy. Over the past year,… Continue reading →